Multi Service Beauty Cafe
'Beauty Nuri.com' recently estimated the size of the domestic beauty market at 4.5 trillion won annually. The Fashion Association said the domestic fashion market reached 40 trillion won. As such, the beauty and fashion markets have experienced remarkable growth, but as the franchisees are saturated, the market is stagnant and the low growth is continuing.
At the end of last year, the Franchise Industry Outlook and Marketing Strategy seminar organized by the Korea Chamber of Commerce and Industry showed that franchise companies need to discover new businesses, diversify their industries, build service science, and integrate IT technology.
Based on these facts, we can conclude that the industry of beauty and fashion does not change according to the times, and insists on the past sales method and operation method. In particular, women in their 20s and 30s who are familiar with IT technology do not have any services that might be of interest.
As a result, it is a way to operate as a beauty cafe that provides multi-services by changing the store into a form that can be enjoyed and interested not only by adults but also by teenagers. I would like to present.
Providing everything about beauty ’
The 'Multi-Service Beauty Cafe' project, proposed in this issue, is Korea's first complex and comprehensive service business related to beauty, and is a model planned in the future for franchising. Based on the existing book cafe business, it is limited to the beauty and fashion sectors, but by incorporating advanced IT technology, new ways of providing beauty services and fashion information, remote consultation of experts, audio-visual services, and direct and indirect sales of beauty products are performed at the same time. It is characteristic.
In addition, by providing various information related to beauty and fashion through SNS, the purpose is to create a beauty information sharing place where customers can freely visit and discuss and exchange information.
Therefore, the multi-service beauty cafe combines the offline business, which is a business model in the field of beauty and fashion, with the online business that provides virtual make-up, virtual fashion, remote advice and contents, to provide all the beauty women to the beauty-loving female customers. We aim at business.
Multi-service beauty cafe is not a market that has never existed, but a physically integrated business that derives the characteristics of each business or technology that already forms a certain market and gathers them in one space. In addition, it is expected that there will be no difficulties in market development as it is a new business that combines the merits of each business area to create synergies and promotes chemical bonds that connect with online businesses.
However, an initial investment may be incurred, such as a cost for purchasing a body analyzer and a program for providing a virtual image, and establishing a video communication. However, low-cost, high-quality meters and programs have recently been released, which can save you money if you use such equipment and software.
Can operate book cafes and virtual services
Multi-service beauty cafe operates five business areas, including beauty theme book cafe, virtual digital image service business, remote expert diagnosis, audiovisual contents service, beauty and diet measurement service, and direct and indirect sales of beauty and fashion goods. It is possible.
'Beauty Theme Book Cafe' retains the traditional form of book cafe, but the types of books provided can be limited to beauty areas for women such as beauty and fashion. Women's preferred interiors and spaces for groups can be differentiated with strategies to satisfy information sharing and community at the same time.
Virtual digital image service' provides personalized fashion and beauty images using virtual programs. Currently, various programs for providing virtual images in the beauty and fashion fields have been developed. But it's expensive, so it's not easy to buy. Therefore, it is possible to try to differentiate and provide services so that women can stop by the cafe.
Remote expert diagnosis audiovisual content service' is a video diagnosis and advisory service using a high-speed communication network. Consider deploying specialists at headquarters or working with industry experts through business alliances.
'Beauty and diet measurement service' is a service that allows you to check your degree of obesity on the fly without having to go to the hospital. Take advantage of commercially available devices and equipment. Allow individual consumers to freely use expensive equipment in cafes to measure and check obesity.
The sale of beauty and fashion goods does not require a separate license, so opening and closing is easy. Therefore, in the case of direct and indirect sales of beauty and fashion goods, cosmetics and utensils can be sold directly in stores, and fashion wigs and clothes can be promoted indirectly through coupon issuance or partnership.
Franchise Commercialization Appropriate Items
The item was designed with a franchise in mind, so the initial investment was not high. The initial investment will vary depending on the location and space of the business site, but it can be estimated to be around 120 million won, reflecting the recent trend of a drop in real estate prices.
By investment item, deposit 30 million won, rent 2 million won, interior 20 million won, air-conditioning facility 3 million won, signage 2 million won, refrigerator and mixer, water purifier, coffee maker 5 million won kitchen equipment, PC and measuring equipment, audio-visual equipment, software and other equipment And 50 million won for equipment, 3 million won for advertisement and 5 million won for other advertisements.
Multi-service beauty cafes cannot expect big sales in the short term due to the nature of the franchise business. However, we believe this is an item that can continue to grow without being affected by changes in domestic economic conditions. As a result, the parties pursuing the business can target operating profits of around KRW 8 million per month.
Beauty cafe sales are expected to reach W12mn. It is based on an average price of 8,000 won per person and 50 cases of usage per day and 30 days a month.
Coupons and linked sales include 1 million won per month, unit price 3000 won for diet foods, 9 million won for 100 sales (30 days), average price 50,000 won for cosmetics, etc. 3 million won for 3 cases (20 days) The sum of the figure is monthly sales of 25 million won. If we set a cost of W7.5mn (about 30% of sales), we can expect a profit of W17.5mn. In addition, if the two labor expenses of 2 million won, sales management expenses of 5 million won, and rent of 2 million won are all excluded, operating profit of 8.5 million won can be expected.
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