Business Ride Europe Travel… ‘Worked’ at home shopping

Business Ride Europe Travel… ‘Worked’ at home shopping
Premium products that take a business class are attracting attention. Popularity is especially noticeable in special destination resorts such as Europe, Mauritius and Tahiti, which have long flight times. Even in home shopping channels where price is a priority, products that add business class are appearing very much these days, and consumers' response is surprisingly high.

Lotte JTB sold products from Eastern Europe on June 9 from 3.2 million won through home shopping in January. Departure date is January to May, subject to Asiana Airlines (OZ) Business Class. The product attracted about 1,000 visitors. Since then, the same products starting from June to October have been sold since 3.6 million won, and as of June 21, the number of customers attracted about 800 people. In addition, a number of Nordic products worth 4 million won using Lufthansa German Airlines (LH) Business Class are reportedly sold in home shopping.


What a nice trip is the premium brand `` The Plus, '' which adds business class. It mainly uses business class products, and focuses on selling products in Switzerland, Germany, and Turkey, Morocco, Turkey, and Lufthansa, respectively, in Spain, Germany, and Switzerland. A good trip was, “We recently secured 900 seats in Asiana Airlines Business Class, and sold 880 seats, and Turkish Airlines secured 270 seats, which is estimated to have sold about 200 seats.”

Packaged products plus business class are supported by airlines. In the case of long-distance routes, the round-trip fare for business class is as high as 3.5 ~ 5 million won, but it offers a travel promotion fee. As of June 21, Asiana Airlines Incheon-Frankfurt (departing on September 2 and arriving on September 9) will cost 335,750 won. However, Lotte JTB sells packaged products including hotel, transportation, and meals for 373,800 won on the same schedule. Similarly, economy class products average about 2.5 million won. Of course, only for consumers with purchasing power, but the price of European travel products is basically high, so business class products that are considered 'appropriate' are attractive. A Lotte JTB official explained, “Because their demands tend to focus on quality rather than price, long-distance products leaving the business class at reasonable prices were targeted.”


In terms of airlines, Business Class is expected to become a flagship product because it offers higher profitability than Economy Class even if it offers a special price. Since last winter, Turkish Airlines (TK) has been selling European merchandise plus business classes through home shopping, such as Modetour, Lotte Tourism, and Red Cap Tour. “Traditional business class load rate was 55-60%, and not necessarily because of home shopping, but now the load rate has increased to 75%,” said Turkish Airlines. In the winter season, we plan to sell business class-included products on home shopping in cooperation with more travel agencies. ”


On the other hand, even if it is not a packaged product, the outlook for business class demand is bright. According to Hana Tour, business class sales for the first half of this year as of June 20